Democrats need to win. Here’s the message our research says works
Summary
A recent survey of 6,000 American voters shows that Democrats have a better chance of winning the upcoming elections by combining messages about lowering costs of living with fighting political corruption. Voters believe that addressing corruption makes promises to reduce expenses more believable.Key Facts
- The survey included voters important for the 2026 and 2028 elections and voters of color in the southern U.S.
- 71% of these voters are very worried about politicians rigging the system for their own benefit.
- 69% are very concerned about corruption wasting taxpayers’ money.
- 88% agree that both lowering costs and fighting corruption should be priorities.
- 73% are more likely to support candidates who promise to tackle both affordability and corruption together.
- Voters see anti-establishment candidates as more willing to challenge the corrupt system.
- Democrats are advised to link corruption by the Trump administration to economic struggles voters face.
- If Democrats win, they need to act on both reducing costs and fighting corruption to keep voter trust.
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