Burton Snowboards tabs Denny Bruce, who once was a regional brand manager, to be its CEO
Summary
Burton Snowboards chose Denny Bruce as their new CEO. Bruce previously worked for Burton and has led other companies before returning to Burton Snowboards.Key Facts
- Denny Bruce was once Burton Snowboards' Mid-Atlantic Brand Manager from 2003 to 2005.
- Bruce has worked in leadership roles at Vans, Skullcandy, Traeger, and Dickies.
- He will replace Donna Carpenter, who was interim CEO.
- Donna Carpenter is the wife of Jake Burton Carpenter, the company founder.
- Jake Burton Carpenter started Burton Snowboards in 1977 in Vermont.
- Burton Snowboards is still privately owned.
- The company is nearing its 50th anniversary.
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