Apple event expected to debut foldable iPhone and new CEO John Ternus
Summary
Apple will hold its annual fall event on September 9, 2024, to introduce its first foldable iPhone and the leadership debut of new CEO John Ternus. The event will also showcase new versions of the iPhone 18, AirPods, and Apple Watch, with an emphasis on improvements in artificial intelligence features like Siri.Key Facts
- The event is called "Surprise and Shine" and will take place at Apple’s headquarters in Cupertino, California.
- John Ternus became Apple’s CEO on September 1, 2024, succeeding Tim Cook.
- Apple plans to unveil its first foldable phone, possibly named the iPhone Ultra, with a screen that folds to offer a larger display.
- Foldable phones are more popular in Asia but are expected to grow in the US market, with Apple’s entry boosting foldable device sales by 13% this year.
- The foldable iPhone could cost around $2,000, much higher than the current top iPhone price of about $1,200.
- Apple faces slowing iPhone sales because many Americans already own iPhones, and some people find upgrades less affordable due to higher living costs.
- Analysts expect Apple to improve its AI capabilities, especially in Siri, to compete with rivals like Alphabet (Google).
- The smartphone market is shrinking due to chip shortages and higher prices, but foldable phones are one of the few segments expected to grow.
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