Apple announces first-ever foldable iPhone at products event
Summary
Apple announced its first foldable iPhone at its annual product event, introducing a new phone design that can fold in half. The company also revealed the iPhone 18 Pro and iPhone 18 Pro Max, which have better cameras, faster chips, longer battery life, and new AI features. These new phones will be available to preorder on September 12 and in stores on September 18.Key Facts
- Apple unveiled its first foldable iPhone, entering a product category that has existed since 2018 but has low sales.
- The iPhone 18 Pro starts at $1,199 and the iPhone 18 Pro Max starts at $1,299.
- Both new models offer improved cameras, enhanced memory chips, longer battery life, and include Apple Intelligence, the company’s artificial intelligence technology.
- Preorders for the new iPhones start on September 12, available in stores on September 18.
- The launch event, called "Surprise and Shine," was held in Cupertino, California, and streamed online.
- The event introduced John Ternus as the new Apple CEO, replacing Tim Cook.
- Apple’s business heavily relies on iPhone sales but also sells other products like iPads, Apple Watches, and MacBooks.
- Apple’s stock price has increased by 22% in six months, surpassing the broader stock market growth.
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