Halloween Spending Expected to Reach Record High
Summary
Americans are expected to spend a record $13.1 billion on Halloween in 2025 despite economic concerns, according to a survey by the National Retail Federation (NRF). The survey also notes that people are worried about rising prices due to tariffs, but are still planning to celebrate the holiday.Key Facts
- Halloween spending in 2025 is expected to reach $13.1 billion, up from $11.6 billion in 2024.
- The previous spending record was $12.2 billion in 2023.
- Of the total spending, $4.3 billion will be on costumes, $4.2 billion on decorations, $3.9 billion on candy, and $0.7 billion on greeting cards.
- Per-person spending is projected to be $114.45, an increase from $103.63 in 2024.
- Approximately 73% of people plan to celebrate Halloween, up from 72% in the previous year.
- 79% of survey respondents expect higher prices due to tariffs.
- Discount stores remain the most popular shopping option, preferred by 42% of shoppers.
- Economic worries exist, but consumers prioritize Halloween celebrations.
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