Sour times: pickled onions enjoy revival as Britons think outside the jar
Summary
Pickled onions and other pickled foods are becoming more popular in the UK, with more people buying and eating them. This trend is part of a bigger rise in interest in pickles and fermented foods, driven by taste preferences, health awareness, and new products in stores and restaurants.Key Facts
- About 8.5 million UK households bought pickled onions in the past year.
- Sales of pickled onions grew 12% in the 12 weeks to early August, more than the 4% growth of overall grocery sales.
- Pickles are now used as main ingredients, not just side dishes, with Michelin-star chefs including them in recipes.
- London is hosting its first major festival dedicated to pickling and fermentation, called the Big Brine.
- Some pickled and fermented foods like raw organic ginger and lemon sauerkraut saw sales increase by over 300%.
- New pickle brands and products are appearing in supermarkets and meal deals, offering more variety.
- Pickle Project uses new technology to create innovative pickles and has grown quickly over nine months.
- Goat Rodeo Goods saw an 11-fold increase in sales recently, reflecting a trend where people seek small luxuries even when spending less on groceries.
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