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How could Reform UK spend its £72m of new billionaire donations?

How could Reform UK spend its £72m of new billionaire donations?

Summary

Reform UK recently received donations totaling £72 million from billionaires Christopher Harborne and Ben Delo. The party plans to use this money mainly for hiring local organisers, improving voter-targeting tools, and running advertising campaigns ahead of the next election.

Key Facts

  • Reform UK got £72 million in donations from two billionaire donors over one weekend.
  • Nigel Farage previously said a £5 million donation was unconditional and could be spent freely.
  • Most funds will go to hiring local organisers, with a focus on key areas where the party has a chance to win seats.
  • The party is investing in door-to-door canvassing to improve the quality of voter data for its software tools.
  • Reform UK plans to increase direct mail campaigns outside election periods, which are not limited by spending rules.
  • The party will also spend heavily on social media advertising, including YouTube and Facebook ads targeted locally.
  • The donations could help Reform UK hire experts for policy development and legal support costing around £25 million.
  • Money will also improve candidate vetting and fund legal challenges to government policies.
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