Brands v country - Kerr ramps up kit battle after latest victory
Summary
Josh Kerr won the 1500m race at the Ultimate Championship in Budapest and covered the Nike logo on his Great Britain kit with his Brooks running spikes. He highlighted the challenge athletes face in earning money for representing their country and suggested allowing athletes to promote their own sponsors at national events.Key Facts
- Josh Kerr became the first Ultimate Champion from Great Britain by winning the 1500m.
- He intentionally covered the Nike logo on his Great Britain kit with his personal Brooks-brand spikes during the trophy celebration.
- The Ultimate Championship is a new event focusing on individual athlete titles rather than country medals.
- Kerr praised the new event but pointed out that athletes earn no salary from representing their country.
- Athletics athletes mainly rely on personal sponsorships and prize money instead of team contracts or salaries.
- The Olympics introduced prize money of $50,000 for gold medals in 2024, which is low compared to other sports.
- The UK does not pay athletes directly for medals but provides funding through UK Sport and the National Lottery.
- Kerr and other champions at the Ultimate Championship earned $150,000 for winning their events.
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