‘Sydney Sweeney, this is what women in sport look like’: female athletes spark backlash against viral advert
Summary
Sydney Sweeney, a U.S. actor, appeared in a controversial advertisement where her body was partly covered by sports equipment. Many female athletes criticized the ad for sexualizing women’s sports and not showing the real effort and hard work behind female athletes.Key Facts
- Sydney Sweeney acted in an ad for Novig, a sports prediction company, where she was mostly nude and covered by sports balls.
- The ad was seen over 22 million times within two days.
- Female athletes, including British sprinter Amy Hunt and Australian swimmer Ariarne Titmus, expressed strong disapproval.
- Amy Hunt highlighted the physical and mental challenges women in sport face, like pain and effort, not glamour.
- Ariarne Titmus called the ad offensive to women dedicated to sports and criticized the sexualization of female athletes.
- Many athletes shared images and messages to show what women in sports truly look like, emphasizing strength and dedication.
- Sydney Sweeney responded by sharing photos of famous athletes posing nude in magazines.
- A public relations expert called the ad “cynical soft porn” but noted the controversy increased attention for the company.
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