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List of Athletes to Condemn Sydney Sweeney Over Novig Ad

List of Athletes to Condemn Sydney Sweeney Over Novig Ad

Summary

Sydney Sweeney appeared in a new ad campaign for the sports prediction platform Novig, which some female athletes criticized for focusing on appearance rather than athletic achievements. Several well-known athletes, including swimmer Ariarne Titmus and sprinter Amy Hunt, spoke out against the ad, saying it sends the wrong message about women in sports.

Key Facts

  • Sydney Sweeney stars in an ad for Novig, a sports prediction company.
  • The ad shows Sweeney with little clothing, using sports gear to cover parts of her body.
  • Novig co-founder Jacob Fortinsky said Sweeney is also a strategic partner and shareholder in the company.
  • Sweeney was involved in creating the ad and defended the campaign by comparing it to ESPN’s Body Issue.
  • Australian swimmer Ariarne Titmus called the ad "infuriating," saying it monetizes women’s bodies.
  • British sprinter Amy Hunt highlighted female athletes’ hard work and training in her criticism.
  • Other athletes like gymnast Gracie Kramer and water polo player Matilda Kearns also spoke against the ad, saying it harms the image of women in sports.
  • The campaign aims to promote Novig as a platform focused on sports, not non-sports betting.
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