Why are two college football teams playing at Wembley on Saturday?
Summary
Two American college football teams, Arizona and Kansas, will play a game called the Union Jack Classic at Wembley Stadium in London. This game is part of a growing effort to make college football more popular internationally, building on the NFL’s previous success in the UK.Key Facts
- London has hosted very few college football games in the past; this match is part of new efforts to expand the sport there.
- The NFL has held 42 games in the UK, helping to create interest in American football.
- The Big 12 Conference, which includes Arizona and Kansas, is organizing this game as they want to grow college football’s global audience.
- College football teams earn big money from TV contracts, with the Big 12 making nearly $32 million a year from broadcasters.
- The game will get extra attention because Fox will broadcast its Big Noon Kickoff show from London for the first time.
- Playing internationally also helps colleges attract more students from around the world and promote their campuses.
- About 14% of Big 12 college football players come from outside the U.S.
- The Big 12 hopes to make playing games in the UK a regular event to build a fanbase there.
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