Joanna Wietrzyk Puma Line Disappears From Site as Hyrox Backlash Continues
Summary
Puma's online store temporarily removed the sportswear collection linked to athlete Joanna Wietrzyk amid controversy over her win at a Hyrox competition in Beijing. Wietrzyk completed the race despite suffering fecal incontinence, which raised health concerns and led her to forfeit the win, while Hyrox updated rules to allow officials to withdraw unwell racers.Key Facts
- Puma removed the "Joanna Wietrzyk x Puma" collection from its website, redirecting to a general Hyrox page.
- There is no official statement from Puma about ending its partnership with Wietrzyk.
- Wietrzyk had been a Puma ambassador in the Hyrox fitness sport since at least October 2025.
- During a Hyrox event in Beijing, Wietrzyk experienced fecal incontinence but finished the race and won.
- The incident spread online, with mixed reactions about her decision to continue competing.
- Wietrzyk apologized publicly and decided to give up her Hyrox victory after the backlash.
- Hyrox admitted to poor handling of the situation and apologized, with the co-founder taking responsibility.
- Hyrox changed its rules so race officials can now stop a competitor showing signs of contamination risk, marking them as "Did Not Finish" if withdrawn.
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