Meta's Muse shopping agent is a hit, as AI commerce starts to take off
Summary
Meta has launched Muse, a personal AI shopping assistant app that quickly became very popular, reaching the top of Apple's App Store. Muse helps users find deals, compare prices, and complete tasks like booking flights, offering more than just simple search functions.Key Facts
- Muse is Meta’s new AI shopping assistant app that launched two weeks ago.
- It has over 2.5 million downloads, nearly as many as ChatGPT’s 3.1 million downloads in the same period.
- Muse can perform tasks such as booking flights, cleaning up inboxes, and tracking price drops.
- Amazon blocked Muse from accessing its platform due to security and user experience concerns.
- About 41% of people use AI assistants to research products; 31% use them to find deals, according to IBM.
- Meta’s Muse focuses on "agentic commerce," which means the AI acts on users’ behalf instead of just providing information.
- Surveys show 30% of consumers would use AI tools to compare prices or find discount codes during holiday shopping.
- Some users remain cautious about letting AI fully manage their purchases because of past mistakes by AI assistants.
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