McDonald’s to take on KFC and rivals as Gen Z flock to fried chicken
Summary
McDonald’s plans to grow its share of the global chicken market by 1.5 percentage points by 2030 while keeping beef sales strong. The company aims to compete with popular chicken chains like KFC and Popeyes as more young people choose fried chicken and beef prices rise.Key Facts
- McDonald’s wants to increase its global chicken market share by 1.5 percentage points by 2030.
- The company also aims to grow its share in drink sales by the same amount.
- Currently, McDonald’s chicken market share is in the high teens percentage, while beef holds about 45%.
- Chicken sales are growing twice as fast as beef sales.
- Rising beef prices and energy costs are impacting profits for McDonald’s franchise owners.
- Competitors like KFC, Popeyes, and Wingstop are growing quickly due to chicken’s popularity, especially among Gen Z consumers.
- McDonald’s will invest about $8.5 billion to help franchisees with rent and to improve restaurants.
- In the UK, 39% of consumers used chicken shops in 2025, with 52% of Gen Z customers choosing them.
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