Outdoor brand Arc'teryx apologises for fireworks display in Tibet
Summary
Outdoor brand Arc'teryx apologized for organizing a fireworks display in Tibet. The display caused public concern about its potential negative impact on the local ecosystem. Arc'teryx committed to evaluating the impact of the event and aligning future activities with its conservation principles.Key Facts
- Arc'teryx is an outdoor clothing brand known for conservation-focused marketing.
- The brand organized a fireworks display in Tibet, designed by artist Cai Guo Qiang.
- The fireworks display took place on September 19th in Tibet's Shigatse region.
- There was significant online criticism about the environmental impact of the display.
- Arc'teryx apologized, stating the display did not match its values.
- The company said it used biodegradable materials and will assess the event's impact.
- Tibet is a sensitive region, both ecologically and politically.
- Arc'teryx is owned by Anta Sports and has over 150 stores worldwide.
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