Stellantis Design Searching for Authenticity, Giving Brands More Autonomy
Summary
Stellantis Design Chief Ralph Gilles is focusing on giving more autonomy to regional designers across the company's 14 vehicle brands. The aim is to create vehicles that are easily recognizable and true to each brand's identity, while effectively incorporating technology without over-relying on digital elements.Key Facts
- Stellantis oversees 14 vehicle brands, including Jeep, Citroën, Alfa Romeo, Peugeot, and Lancia.
- Ralph Gilles serves as the Chief Design Officer for these brands, guiding their design processes.
- The company promotes autonomy by allowing regional designers significant input based on local market insights.
- Modern technologies, such as over-the-air updates, play a role in keeping vehicle designs updated.
- Gilles emphasizes that digital technology should enhance, not define, a brand’s identity.
- Design efforts focus on both interior features, like dashboard screens, and distinctive exterior lighting.
- The goal is for customers to recognize a vehicle's brand just by looking at it from a distance.
- Stellantis has a team dedicated to innovative lighting designs, ensuring safety and brand recognition.
Read the Full Article
This is a fact-based summary from The Actual News. Click below to read the complete story directly from the original source.