‘Charming and disarming’ … how Meta’s technology-packed Muse harnesses the power of cuteness
Summary
Meta has introduced the Muse, a small wearable device with a cute animated avatar that acts as an AI assistant. The Muse can have live conversations and help with tasks like emails, travel bookings, and shopping. This device aims to use cuteness to make AI feel more personal and trustworthy.Key Facts
- Meta launched the Muse “charm” device featuring a cute digital avatar on a small screen.
- The Muse is about the size of a keychain or bag accessory and is wearable.
- It can communicate live, answer emails, book travel, and assist with shopping.
- The design uses cuteness, resembling a baby, to encourage people to connect emotionally with the AI.
- Meta also introduced new smart glasses without cameras to address privacy concerns.
- Experts say cuteness helps lower people's guard, making them more comfortable with technology.
- This use of cute technology follows trends seen in places like Japan, where mascots are common.
- Muse will be available starting in December, but its success with different age groups is uncertain.
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