Aldi boss says some loyalty discounts 'dupe' customers
Summary
Aldi's UK boss, Giles Hurley, criticized other supermarkets for using loyalty discounts that start from very high prices and only seem to save money because of this. Aldi focuses on everyday low prices instead of short-term deals and plans to open 40 new stores next year while investing £900 million in the UK.Key Facts
- Giles Hurley, Aldi UK chief executive, said some loyalty discounts "dupe customers" by starting with unrealistically high prices.
- Aldi does not run a loyalty scheme like many other UK supermarkets.
- The UK competition watchdog found that shoppers usually save money with supermarket loyalty schemes.
- Aldi’s sales rose by 5% to £19 billion from 2024 to 2025, but profits fell slightly due to higher staff pay and investments.
- Aldi claims it offers lower prices this summer compared to last summer, unlike most retailers.
- The company spent £340 million on cutting prices this year.
- Aldi will open 40 new stores next year as part of a £900 million investment plan.
- Hurley urged the UK to boost domestic food production to reduce vulnerability to global supply problems.
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