Pro-Trump ad campaign was financed by DHS: Sources
Summary
The Department of Homeland Security (DHS) used government funds to pay for TV ads that feature President Donald Trump. The money was moved into an account within U.S. Customs and Border Protection (CBP) for "commemorative events" and then used to pay a Maryland ad agency $20 million to run these ads.Key Facts
- DHS funds were shifted to a Customs and Border Protection account on September 19 for “commemorative events.”
- The next day, a $20 million contract was awarded to the LMD Agency for a “National Media Campaign.”
- Ads showing President Donald Trump began airing immediately after the contract was signed.
- The funding came from a tax and spending bill passed in 2025, which included $6.2 billion for border security and related events.
- These ads aired on major TV channels like NBC and Fox, and were estimated to have cost at least $1.7 million recently.
- Some officials argue these ads might break federal rules against government propaganda, but the White House says they are public service announcements focused on patriotism.
- Democratic senators have asked Homeland Security Secretary Markwayne Mullin to explain how the funds are used and whether the ads will continue.
- DHS referred questions to the White House, which defended the ads as educational and patriotic messages.
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