SKF advert review – let’s hope this dull AI Greta Garbo is not the future
Summary
A Swedish company named SKF used artificial intelligence (AI) to create a digital version of the late movie star Greta Garbo for a short advertisement promoting their ball bearings. The AI version of Garbo appears to speak in a dull and stiff way, unlike her original screen presence.Key Facts
- Greta Garbo, a famous actress, died in 1990.
- SKF, a Swedish ball bearing company, made a 99-second ad featuring an AI-generated Garbo.
- The AI Garbo is based on old images, not her real movie footage.
- Garbo once appeared in a promotional film for SKF in 1921 when she was a teenager.
- The ad uses Garbo’s image to connect her smooth and stylish persona with the smoothness of SKF’s ball bearings.
- The digital Garbo’s speech and style in the ad come across as dull and unnatural.
- SKF may license this AI Garbo for future projects, possibly involving other classic stars.
- The use of AI to recreate dead celebrities raises questions about ethics and control over their images.
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