A ‘freaked out’ US food industry is hitting back at Maga – with social media influencers
Summary
Some large US food and farming companies are paying social media influencers to challenge claims made by Robert F. Kennedy Jr’s Make America Healthy Again (Maha) campaign. These companies want to protect their reputation and fight ideas they see as threatening, like criticisms of pesticides, processed foods, and farming methods.Key Facts
- Robert F. Kennedy Jr is now secretary of health and human services and leads the Make America Healthy Again (Maha) campaign.
- Maha connects concerns about food safety with some false claims about vaccines and other health issues.
- A recent poll showed about 40% of US adults support some Maha ideas, and many want more regulation on pesticides and food chemicals.
- The food industry created the “Growing a Healthier America” (Gaha) campaign to respond to Maha’s influence.
- Gaha pays social media influencers to share messages that support current farming practices and to build trust in the food industry.
- The campaign focuses on topics like seed oils, pesticides, high-fructose corn syrup, organic and regenerative farming, and dairy products.
- At least six influencers are part of Gaha, reaching over 2.6 million people online through posts on TikTok, Instagram, and blogs.
- The Center for Food Integrity leads Gaha, aiming to stop misinformation and prevent new regulations on agriculture.
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