Fake discounts on Shein 'breach law', EU says
Summary
The European Union (EU) has accused the online retailer Shein of violating consumer laws by using fake discounts and pressure selling on its website. The EU has given Shein one month to address these issues or face fines related to its sales in EU countries.Key Facts
- The EU claims Shein used fake discounts and other misleading practices on its website.
- Shein has one month to respond to the EU's findings or face fines.
- The EU found Shein used deceptive product labels and misleading sustainability claims.
- The EU said fake deadlines were used to pressure customers into buying.
- Shein is asked to ensure that product reviews and ratings are honest and clear.
- Shein has faced past criticism for workers' conditions, including long working hours.
- Shein said it is working with EU authorities to show compliance with laws.
- Shein was previously accused of not disclosing the source of its cotton to UK MPs.
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