Peta claimed victory when fashion stopped using fur - so why are they back hijacking catwalks?
Summary
Peta recently staged a protest during London Fashion Week by having Josie Knowles, a Peta UK campaign leader, walk the runway with a sign criticizing H&M for using wool. This act of protest, part of Peta’s ongoing campaign against animal cruelty in fashion, received a lot of attention on social media. Peta’s runway protests have a long history but had decreased in recent years when the fashion industry mostly stopped using fur.Key Facts
- Josie Knowles walked a London Fashion Week catwalk holding a sign that said “H&M: Wool is Bloody Cruel.”
- Knowles wore vegan and secondhand clothes during the protest.
- The protest video went viral, with one post receiving 40 million views.
- Knowles studied philosophy and became vegan after learning about animal cruelty online.
- Peta has long used runway protests to campaign against using animal products in fashion.
- These protests became less common after many brands stopped using fur in the late 2010s.
- Since 2023, Peta has resumed protests at major fashion shows such as Burberry, Gucci, and Hermès.
- Knowles says she practiced her runway walk and aimed to make the protest visually impactful to spread Peta’s message.
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