Kinky dating app Feeld pays founders record £3.8m after sales jump
Summary
Feeld, a UK dating app focused on non-traditional relationships, saw a 24% rise in sales to £64 million, with nearly 90% of revenue coming from outside the UK. The company paid its founders a record £3.8 million dividend after profits increased, fueled by growth in users exploring alternative relationship styles.Key Facts
- Feeld targets people interested in non-monogamous, queer, and kinky relationships.
- Revenues grew 24% to £64 million; pre-tax profits rose from £9.3 million to £11.4 million.
- Founders Ana Kirova and Dimo Trifonov received a dividend of £3.8 million, the largest in the company’s history.
- Nearly 90% of revenue came from international users, especially in Mexico, Spain, New York, Toronto, and Paris.
- Feeld offers paid features like Majestic memberships and "pings" to enhance user experience.
- The company fixed security issues in 2024 that could have exposed user data, confirmed no breaches occurred.
- Match Group’s dating apps, like Tinder, saw declines, while Feeld attracted new users seeking alternative dating options.
- Feeld also hosts in-person social events for its community, such as trivia nights and dating pitches.
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