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Designer Has Warning About Modern Buildings—Now He's Fighting Back

Designer Has Warning About Modern Buildings—Now He's Fighting Back

Summary

Designer Thomas Heatherwick is leading a global campaign called “Humanise” to make buildings more enjoyable and healthy for people. His campaign, backed by a £1.5 million research project, aims to change how buildings and streets in the UK are designed by focusing on their emotional impact, not just cost and efficiency.

Key Facts

  • Thomas Heatherwick is a designer known for The Vessel in New York and the 2012 Olympic cauldron.
  • His firm, Heatherwick Studio, works from London and Shanghai.
  • The “Humanise” campaign launched in 2023 and will run for 10 years.
  • The campaign addresses problems from “boring” buildings affecting public health.
  • A £1.5 million research project is studying how buildings can promote well-being in the UK.
  • Many modern buildings focus too much on cost and function, ignoring how they make people feel.
  • Architects say current design often leads to dull, uniform buildings due to financial and efficiency pressures.
  • The campaign encourages planners and developers to include emotion and joy in building designs.
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