MS Now connects ‘blue dots’ at Texas fan event: ‘I always feel hope when I watch them’
Summary
In September 2026, MS Now (formerly MSNBC) held a live fan event at the University of Texas-Arlington, drawing nearly 5,000 attendees in a traditionally Republican area. The event highlighted the network's effort to reach new viewers in Texas ahead of important midterm elections where Democrats see a chance to win a U.S. Senate seat.Key Facts
- Donald Trump and JD Vance won Tarrant County, Texas, by over 42,000 votes in 2024.
- MS Now moved its annual fan event from New York City to Texas in 2026 to connect with new audiences.
- The event featured liberal hosts like Rachel Maddow, Lawrence O’Donnell, Stephanie Ruhle, and Chris Hayes.
- Texas has not elected a Democratic US Senator in 37 years, but the 2026 race is competitive with Democrat James Talarico running against Republican Ken Paxton.
- MS Now’s primetime viewership has grown by 11% in 2026 compared to the previous year, especially among adults aged 25-54.
- The network launched a $7.99/month membership plan that offers exclusive content, live Q&As, and other benefits.
- The event was called “Together In Texas: We the People 2026” and aimed to inspire and engage viewers outside MS Now’s usual coastal audience.
- MS Now wants to move beyond dividing audiences as “red” or “blue” and connect with people as individuals.
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