Premier League viewership in US up 20 percent among young Americans
Summary
The Premier League’s viewership in the United States has increased by 20 percent among young adults aged 18-34 this season. This rise in popularity follows the US cohosting the recent World Cup, which boosted interest in soccer among diverse and younger audiences.Key Facts
- Premier League viewership in the US is up 20% among 18-34 year olds this season.
- NBC and the USA Network average about 500,000 viewers per Premier League game, a 3% increase.
- Tottenham Hotspur’s match against Newcastle United had over 1 million US viewers, the highest this season.
- Three of the six most-watched Premier League games in the US involved Tottenham Hotspur.
- The World Cup helped grow Premier League fans across broader age groups and backgrounds.
- Major League Soccer also saw a 23% rise in interest among 16-34 year olds before the World Cup.
- The World Cup attracted 87 million US fans in July, with 44% of them being women.
- Nielsen Sports gathered this data through surveys of about 3,000 people in the US.
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