Froyo's made a comeback. But at £12 a tub will it last?
Summary
Frozen yoghurt (froyo) is becoming popular again in the UK, with new stores opening and customers willing to wait in long lines. People like froyo because they can choose their own flavors and toppings, and it feels like a healthier dessert option, even though it can be expensive, costing up to £12 per tub.Key Facts
- Froyo was very popular in the UK in the late 2000s and early 2010s, especially in London.
- New froyo brands like Go Greek, Myka, Yo-Chi, and Frurt have opened stores recently.
- Customers often wait up to an hour to buy froyo and enjoy customizing their dessert.
- Froyo is seen as a nostalgic treat and is also considered healthier than some desserts because people can control portion sizes and sweetness.
- The European froyo market is growing and is expected to be worth £434 million by 2026.
- Froyo usually has fewer calories and fat than ice cream but can have added sugar.
- Social media trends and a love for 2010s throwbacks are helping froyo become popular again.
- Experts say froyo is viewed as an "affordable luxury" and an enjoyable experience, so people may continue to pay the higher prices.
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