For UnitedMasters’ Latin Team, Heritage Is a Year-Round Strategy
Summary
UnitedMasters’ Latin division supports Latin artists by combining music distribution, data, marketing, and brand partnerships while letting artists keep ownership of their music. The team focuses on cultural understanding and long-term artist development, going beyond Hispanic Heritage Month to work with artists year-round.Key Facts
- UnitedMasters lets artists keep full ownership of their music masters.
- The Latin team includes members from countries like Venezuela, the Dominican Republic, Puerto Rico, Ecuador, and Mexico.
- The team uses cultural knowledge to connect with artists and represent them authentically.
- Hispanic Heritage Month is a public celebration, but the team works with artists throughout the entire year.
- UnitedMasters provides artists with data, marketing, and partnership opportunities without changing their creative work.
- Artists are educated about the music business to help them make smart, long-term decisions.
- The company supports independent artists, highlighting the value of owning their music catalogs.
- One example of their work is promoting FloyyMenor’s song “Gata Only” across multiple Latin American countries.
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