Republicans squirm as Latino support slips in South Texas
Summary
Republicans are losing Latino voter support in South Texas after strong gains in the 2024 election. Democratic candidates and groups are increasing spending on Spanish-language ads to try to win key races in the Rio Grande Valley for the 2026 elections.Key Facts
- President Trump won 55% of Texas Latino voters in the 2024 election.
- Republicans had strong control of many counties within 20 miles of the Texas-Mexico border in 2024.
- Polls now show growing disapproval of President Trump among Texas Latinos since 2024.
- In Texas’s 15th congressional district (TX-15), the race has shifted from leaning Republican to a toss-up.
- Democrats and allied groups are spending more money on Spanish-language ads than Republicans in most competitive Rio Grande Valley districts.
- TX-34 and TX-28 districts are rated toss-up and lean Democratic, respectively.
- Latino voters nationally now favor Democratic control of Congress by 59% to 35%, a much bigger gap than in 2024.
- Latino voters in key Texas districts shifted from a 44%-44% split in 2024 to 56%-36% favoring Democrats in a recent poll.
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