Adidas sues Australian label White Fox over four stripes design
Summary
Adidas is suing the Australian fashion brand White Fox for using a four-striped design that Adidas says looks very similar to its famous three-striped logo. Adidas claims White Fox’s clothing and advertising confuse customers and damage Adidas’s brand.Key Facts
- Adidas has trademarked its three-stripe logo in Australia since 1957.
- White Fox sells clothes with four parallel stripes, which Adidas says infringes on its trademark.
- Adidas asked White Fox to stop selling these products since March, but White Fox refused.
- White Fox advertises widely using billboards, buses, and social media influencers, targeting young people.
- Adidas claims White Fox’s ads sometimes show people wearing real Adidas items, causing confusion.
- Adidas is seeking profits earned by White Fox from the products, plus interest and legal costs.
- White Fox started in 2013 and is owned by a Greek-Australian family; it has grown quickly in Australia, the UK, and US.
- Adidas previously won a similar legal case in Australia in 2013 against another company that used four stripes.
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