Adidas accuses Australian label White Fox of ‘trading off its reputation’ with use of four-stripe branding
Summary
Adidas is suing Australian clothing company White Fox in the Federal Court for using a four-stripe design that Adidas says is too similar to its famous three-stripe trademark. White Fox says their stripes are just decoration and not meant to copy Adidas’s design. The case will be heard in early 2027.Key Facts
- Adidas claims White Fox is illegally using four stripes to benefit from Adidas’s reputation.
- Adidas has owned the three-stripe trademark in Australia for over 50 years.
- White Fox sells fast-fashion clothes online and denies copying Adidas’s trademark.
- Adidas won a similar legal case in 2013 against another company using four stripes on shoes.
- White Fox plans to argue that their stripes are decorative, not a trademark.
- Adidas wants a court order to stop White Fox from selling the four-stripe clothes and to get any profits made.
- The case is set to be heard in early 2027 by Justice Ian Jackman.
- White Fox started in Sydney in 2013 and made $542 million in revenue for the year ending in June 2025, while Adidas had $39.9 billion in 2025.
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