Michelob Ultra becomes best-selling beer in the US
Summary
Michelob Ultra has become the best-selling beer in the United States, replacing Modelo Especial. Anheuser-Busch reported this shift occurred two years after Bud Light's sales declined due to a boycott. Constellation Brands, which owns Modelo, has partly attributed its sales drop to changes in US immigration policy affecting its Hispanic consumer base.Key Facts
- Michelob Ultra is now the top-selling beer in the US by volume.
- This shift happened after Bud Light's sales dropped following a boycott linked to a partnership with transgender influencer Dylan Mulvaney.
- Anheuser-Busch's Bud Light once held the top spot for over 20 years.
- Modelo Especial, previously the top seller, is owned by Constellation Brands.
- Constellation Brands attributes some of its sales decline to stricter US immigration policies impacting Hispanic consumers.
- Anheuser-Busch launched Michelob Ultra Zero, a non-alcoholic beer, which has contributed to Michelob Ultra's success.
- Changes in American drinking habits have affected overall beer industry sales in the US.
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