Key Facts

• The ads were meant to support Senator Susan Collins from Maine.
• About $25,000 was spent on digital ads targeting Portland.
• The ads mistakenly targeted Portland, Oregon instead of Portland, Maine.
• The mistake was made by the GOP super PAC’s media vendor.
• The error happened during an independent expenditure, meaning a campaign spending without coordinating directly with the candidate.
• A spokesperson for the group acknowledged and explained the mix-up.
• This incident highlights challenges in targeting ads in cities with the same name in different states.