AFL tells Sportsbet to stop using players in AI generated content
Summary
The Australian Football League (AFL) has told Sportsbet, its official gambling partner, to stop using AI-generated videos of AFL players without their permission. Sportsbet had created videos showing players mimicking movie or TV show lines, which breached agreements and raised concerns about unauthorized use of player images.Key Facts
- The AFL instructed Sportsbet to remove AI videos featuring AFL players used without consent.
- The AI videos showed players acting out lines from movies, TV shows, or speeches.
- These videos were age-restricted and aimed at increasing Sportsbet’s social media engagement.
- New federal rules banning athletes in gambling ads will start next year.
- The AFL Players’ Association said the videos violated agreements about player image use.
- Sportsbet removed the videos after being contacted and is working with the AFL on AI content use.
- The current collective bargaining agreement allows some use of player images but does not cover AI-generated content.
- Experts and a senator called for stronger rules to prevent unauthorized AI use of athlete images for gambling promotion.
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