Consumers Want To Make Ethical Choices—Without Having To Work Hard for Them
Summary
Many Americans want to make ethical and eco-friendly choices when buying food, but find it hard to do so. General Mills is working to make its products more sustainable by improving farming methods, packaging, and supply chain practices.Key Facts
- A 2025 survey found the average American feels “eco guilt” for 48 days each year, worrying they could act more sustainably.
- General Mills has been focusing on sustainability for over ten years to build a more resilient food system.
- The company’s Supplier Code of Conduct includes rules about human rights, health, safety, the environment, and business ethics.
- General Mills partners with farmers and suppliers to improve farming methods, reduce greenhouse gases, and create recyclable or reusable packaging.
- Their Cascadian Farm Climate Smart cereals include Kernza, a grain that helps soil and water health.
- By 2025, 95% of General Mills’ packaging meets the company’s standards for food protection and recyclability.
- Changes in farming take time due to factors like weather, location, and economics.
- General Mills aims to improve sustainability across the entire food system, not just in one area.
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