How a Chinese-made toy gets to a US retailer
Summary
Most toys sold in the United States are made in China, with nearly 80% of imported toys coming from there. The process from design to finished toy takes one to two years, and factories in Guangdong province play a major role by producing millions of toys annually for the U.S. market.Key Facts
- About 78.3% of toys imported into the U.S. in 2024 come from China.
- Chinese toy imports to the U.S. were worth $9.8 billion in 2023.
- Guangdong province is the main area in China where toys are made, especially the city of Dongguan.
- The Mihox factory in Dongguan employs over 800 workers and makes around 55 million toys yearly for the American market.
- Designing a toy takes one to two years, including prototypes and several design changes.
- The factory receives about 20% of the toy’s retail price; for a $30 toy, that is about $6.
- Chinese toy factories rely mainly on manual labor, as automation is mostly used only in moulding and packaging.
- Even though labor costs in China have risen, most factories remain there due to efficient cooperation between different specialized facilities close to each other.
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