Panera Bread Announces Major Menu Change
Summary
Panera Bread introduced a new fall menu inspired by the TV show Gilmore Girls. The menu features returning soups and new items to attract customers, like a Crème Brûlée Latte and special sandwich options. This effort comes amid broader strategies by restaurants to draw in customers during uncertain economic times.Key Facts
- Panera Bread launched a fall menu called the "Fall for Your Favorites Meal," inspired by Gilmore Girls.
- Gilmore Girls actors Jared Padalecki and Matt Czuchry are promoting the campaign.
- The menu includes returning soups like Black Bean Soup, Autumn Squash Soup, and Hearty Fireside Chili.
- New menu items include a Crème Brûlée Latte, Harvest Medley Chicken Salad, and Ciabatta Dippers.
- The fall menu is available for various pickup and dining options, but the special meal is app-exclusive.
- This menu update is part of a trend among restaurants to engage customers amid economic uncertainty.
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