Plex now helps sell movie theater tickets
Summary
Plex has partnered with Fandango to allow users to buy movie theater tickets directly from Plex’s app when searching for movies currently playing in theaters. This partnership aims to use Plex’s data on what users watch and search for to help studios and advertisers better understand ticket sales and improve movie recommendations.Key Facts
- Plex lets users discover movies and now shows a Fandango ticket option for movies in theaters.
- Users in the US can click through Plex to see showtimes and buy tickets from Fandango.
- Fandango sells tickets for 31,000 movie screens across the US.
- The integration tracks how movie interest on Plex leads to ticket purchases using a tool called Kochava.
- Plex collects large amounts of data from users’ streaming choices and searches to help recommend movies.
- This new service adds to Plex’s existing offerings like renting movies and free ad-supported TV streaming.
- Users who only want to use Plex as a media server can still do so without using the ticket-buying or streaming features.
- Plex hopes these new services will bring in money to support and improve its original media server software.
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