Kylie Jenner's debut at Victoria's Secret Fashion Show in $50m bra sparks mixed reaction
Summary
Kylie Jenner appeared at the 2024 Victoria’s Secret Fashion Show wearing a $50 million Fantasy Bra made of gold and diamonds. Her appearance caused mixed reactions, with some people happy and others upset that a traditional supermodel was not chosen.Key Facts
- Kylie Jenner wore the Fantasy Bra valued at $50 million, made of 18-carat gold and 4,410 diamonds.
- The Fantasy Bra is a special, high-value piece usually worn by supermodels at the show.
- Some fans liked Jenner’s appearance, while others felt it was unfair to veteran models.
- Social media expert Joel Marlinarson said Jenner’s selection reflects a shift toward marketing focused on social media influence and celebrity.
- The Victoria’s Secret show returned in 2024 after a break since 2018, with more diverse models featured this year.
- Adam Selman, Victoria’s Secret creative chief, said Jenner was chosen because she has wide cultural influence beyond fashion.
- British model Summer Nesbeth said Jenner’s role shows the brand’s effort to connect with younger, social media-focused audiences.
- The Fantasy Bra was made in partnership with Jacob & Co, requiring over 1,000 hours and many artists to complete.
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