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Senate Democrats launch first ad in Mississippi as their midterm optimism spreads in the South

Senate Democrats launch first ad in Mississippi as their midterm optimism spreads in the South

Summary

Senate Democrats’ main campaign group is spending $1.2 million on a TV ad to support Scott Colom in Mississippi’s Senate race against Republican Cindy Hyde-Smith. This is a rare move in a state that usually votes Republican, showing Democrats' growing confidence in the race ahead of the midterm elections.

Key Facts

  • Senate Majority PAC, linked to Democratic Senate Leader Chuck Schumer, is spending $1.2 million on a TV ad for Scott Colom.
  • The ad campaign will run from Wednesday until Election Day in Mississippi.
  • Scott Colom is running against Republican Sen. Cindy Hyde-Smith, who has held the seat since 2018.
  • Mississippi is a strongly Republican state, where Donald Trump won by nearly 23 points in 2024.
  • No Democrat has won a Senate race in Mississippi since 1982.
  • Colom has raised more money for his campaign than Hyde-Smith, spending around $4.6 million to her $3.2 million.
  • High-profile Democrats like Kamala Harris and Raphael Warnock are campaigning with Colom.
  • If elected, Colom would be Mississippi’s first Black senator since the 1800s Reconstruction era.
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