AMG Got Back to Basics to Prepare for a High-Tech Future
Summary
Mercedes-AMG is undergoing a significant transformation to improve its technology and product offerings. Led by Michael Schiebe, the company aims to lead in the performance car market by investing heavily in research and development. A recent prototype, the Mercedes Concept AMG GT XX, demonstrates these advancements after successful testing at a historical track in Italy.Key Facts
- Michael Schiebe became chairman of Mercedes-AMG in February 2023.
- The company has emphasized hiring more software engineers to boost technological capabilities.
- Mercedes-AMG is under the larger corporation, Mercedes-Benz AG, known for having a large research and development budget.
- The Mercedes Concept AMG GT XX is a prototype showcasing future tech capabilities.
- The prototype was tested by driving at 300 kilometers per hour around a track in Italy, covering the Earth's circumference.
- The team is striving to make AMG stand out from standard Mercedes designs, focusing on what appeals to their specific customers.
- AMG aims to produce 200,000 cars annually by the end of the decade.
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