A company says its polls were fake. Here's what happened
Summary
Wedgewood Polling admitted that most of its poll results were fake, saying it was an experiment to show how easy it is to spread false polling data in media. Several news outlets and polling analysis sites had used Wedgewood’s data before removing it after concerns were raised.Key Facts
- Wedgewood Polling said its data was mostly made up as part of a test to show flaws in political polling.
- The organization started in June 2026 and described itself as a fictional group run by industry veterans.
- FiftyPlusOne and The New York Times included Wedgewood’s data but later removed it after questioning the polls’ authenticity.
- Other media outlets including MS NOW, Newsweek, and Mediaite also cited Wedgewood’s polls.
- The Federal Communications Commission warned TV networks about airing fake polls during the election season.
- Experts questioned Wedgewood Polling’s claim that the project was always planned as an experiment.
- Independent news sources had raised concerns about Wedgewood Polling’s data months before the admission.
- The incident highlights challenges in verifying poll data and the importance of careful media review.
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