Grandparent hugging consent ad pulled after criticism
Summary
An Irish ad campaign about consent, created by the Dublin Rape Crisis Centre, showed grandparents hugging children to highlight that not everyone wants a hug. The ad was criticized by government officials for being inappropriate and disrespectful to grandparents and was removed from social media.Key Facts
- The ad showed grandparents hugging a young boy happily but a granddaughter who looked unhappy with the hug.
- It included the message: "not everyone wants a hug. Even from the people who love them."
- The Irish minister for justice called the ad inappropriate and demeaning to grandparents.
- The ad was part of the "We-Consent" campaign about respecting personal boundaries and consent.
- The campaign is supported by multiple government departments, including justice, children, and equality.
- The Dublin Rape Crisis Centre decided to remove the ad videos to review their impact.
- Some politicians criticized the ad as wasting public money and potentially harmful to older people.
- The Department of Justice said the videos were low-cost and made by volunteers, not part of an official government campaign.
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