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Back to the Bolsonaros? Brazil presidential run-off goes down to the wire

Back to the Bolsonaros? Brazil presidential run-off goes down to the wire

Summary

Brazil is holding a close presidential runoff election between Flavio Bolsonaro, a far-right candidate, and the current left-wing president, Luiz Inacio Lula da Silva. Social media plays a big role in this election, with Bolsonaro's supporters actively sharing content online.

Key Facts

  • The runoff election is scheduled for Sunday, with polls showing Bolsonaro slightly ahead, but the gap is narrowing.
  • Flavio Bolsonaro is the son of the former president Jair Bolsonaro, who was voted out in 2022.
  • Lula da Silva is nearly 81 years old and is facing questions about his popularity and leadership.
  • Bolsonaro’s father was convicted of attempting a coup, a point of controversy in the election.
  • Brazil has the third largest number of users on social media platforms like Instagram, Facebook, and TikTok.
  • Meta, the company that owns Facebook, Instagram, WhatsApp, and Twitter, has been criticized for its role in the election due to heavy political content.
  • Key issues debated include crime and inequality in Brazil.
  • Four years after the last election, Brazil’s political and social landscape has shifted, influenced heavily by digital and social media strategies.
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