Samsung all but confirms iPhone Duo is goosing Galaxy Z8 sales
Summary
Samsung said its new Galaxy Z Fold 8 foldable phones are selling 45% more in Europe than last year’s Galaxy Z Fold 7 models. This increase happened after Apple announced its own foldable phone, the iPhone Duo, which seems to have raised interest in foldable phones overall.Key Facts
- Samsung’s combined European sales for Galaxy Z Fold 8 and Z Fold 8 Ultra are up 45% compared to the Galaxy Z Fold 7.
- Search interest for the Galaxy Z8 series in Europe spiked 460% during the week of September 6-12, when Apple announced the iPhone Duo.
- Samsung’s larger foldable phones make up about 80% of its foldable sales.
- Samsung noted that U.S. preorders for the Galaxy Z8 series are trending 30% higher than the previous year.
- Samsung’s foldable phones have improved over time from bulky early models to more practical designs.
- The iPhone Duo uses similar components as Samsung foldables, including Samsung-made displays.
- The wider screen design of the Galaxy Z Fold 8 solves some usability issues, like better video watching and easier reading in portrait mode.
- Foldable phones remain expensive, costing around $1,900 to $2,000, but prices are closer to traditional high-end smartphones than before.
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