‘Synthetic twin’: Why Socceroo Cristian Volpato is the latest footballer to license his AI clone
Summary
Australian footballer Cristian Volpato has licensed his AI-generated likeness to California-based Callandor, which plans to earn money from brand deals and help limit unapproved uses. The deal is part of an emerging market for athletes’ digital likenesses, as sports leagues’ contracts and government rules have yet to fully address AI-generated content.Key Facts
- Volpato is 22 and plays for Italian Serie A club Sassuolo.
- He agreed to the Callandor deal in mid-September.
- Callandor received exclusive rights to use Volpato’s digital likeness, voice, biometric profiles and performance data.
- The company plans to seek brand deals using Volpato’s AI image and take a share of the revenue.
- Callandor was founded in February and also represents Brazilian footballer Jorginho and American sailor Chris Poole.
- The company says its athlete campaigns are still in the pilot phase.
- Callandor is exploring AI-generated book voiceovers, fan apps and tools that could give users football instructions through an athlete’s digital clone.
- Brazilian footballer Neymar licensed his AI likeness to a Chinese-owned entertainment platform in June.
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