Bayeux tapestry becomes pop culture hit as young people more keen to see exhibition than top films
Summary
The Bayeux Tapestry exhibition at the British Museum drew strong ticket demand, especially from younger buyers, according to spending data from Monzo. Tickets for the exhibition sold out within three hours, and almost half of the buyers were based outside London.Key Facts
- Monzo cardholders spent £14,100 on British Museum tickets during the first hour of the second ticket release.
- Buyers under 35 made up 55% of the purchases tracked by Monzo.
- The first-hour spending was 48 times the amount recorded on a normal Wednesday morning.
- Adult tickets cost £33 at peak times and £27 off-peak.
- Average checkout spending for Bayeux Tapestry tickets was £97, compared with £19 during Spider-Man: Brand New Day's opening morning.
- Monzo customers had spent £30,500 on tickets within two hours of the release.
- Tickets sold out within three hours, faster than the first release, which took 24 hours to sell out.
- Almost half of buyers lived outside London, with the farthest reported purchases coming from Glasgow.
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