Tesla gave up the EV crown. Now it wants to win the autonomy race
Summary
Tesla is shifting its growth strategy toward autonomous-driving software and AI services as it faces strong competition from Chinese electric-vehicle makers. Its Full Self-Driving subscriptions are growing, but the system still requires driver supervision, and regulatory approval remains a barrier to wider use.Key Facts
- Tesla’s car business accounts for 75 percent of its revenue and remains important to funding its AI investments.
- Tesla delivered 1.6 million vehicles last year, and its goal of selling 5 million a year has replaced an earlier target of 20 million by 2030.
- BYD took Tesla’s position as the world’s largest electric-vehicle manufacturer last year.
- Tesla said its North American share of new-car sales with supervised Full Self-Driving exceeded 75 percent.
- Tesla reported 1.7 million active Full Self-Driving subscriptions worldwide, up 67 percent from a year earlier.
- In the United States, Full Self-Driving costs $99 per month; Tesla has not disclosed the software’s recurring revenue.
- Tesla’s Full Self-Driving system still requires a driver to remain attentive, and the company has not received approval for its fully autonomous version.
- Tesla is seeking broader European approval for its supervised system, while competing with Volkswagen-backed Xpeng for regulatory clearance.
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