Attack ads flood Mississippi's shockingly-competitive Senate race
Summary
Advertising in Mississippi’s Senate race has focused heavily on attacks against Republican Sen. Cindy Hyde-Smith and support for Democratic challenger Scott Colom. Hyde-Smith is still expected to win, but the race is described as closer than expected.Key Facts
- An ad featuring Jeffrey Epstein survivor Jena-Lisa Jones criticized Hyde-Smith for voting against an amendment related to releasing the Epstein files.
- The ad aired more than 1,200 times in the past week and cost the left-leaning New Deal for All super PAC more than $329,000, according to AdImpact.
- The Senate vote was 51–49 and indefinitely postponed an amendment requiring the full release of the files by then-Attorney General Pam Bondi.
- Hyde-Smith said she supports releasing information that can legally be made public while protecting Epstein’s victims.
- Five of the eight most-aired ads in the past week either supported Colom or attacked Hyde-Smith’s Senate record; one portrayed Hyde-Smith positively.
- Hyde-Smith’s campaign ad attacking Colom aired more than 2,800 times in Mississippi and Memphis TV markets after its September 10 debut, costing more than $854,000.
- Hyde-Smith’s campaign spent less than $150,000 airing that ad from October 19 to October 26.
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